Barack Obama - First Presidential Prime Time Press Conference free essay sample

Pauls Case and Sunnys Blues Essay Example

Pauls Case and Sunnys Blues Essay Example Pauls Case and Sunnys Blues Paper Pauls Case and Sunnys Blues Paper Essay Topic: Literature The stories that have been chosen for the essay are Sonnys Blues by James Baldwin and Pauls Case by Willa Cather. These stories have a lot in common but they are also very different in their approach towards life. It can be said that the similarities become the contrasts due to the negative use of ideas. The main characters in both the stories are rebels. Their ideas are radical and against the norms of the society. The love for music, art, theater and the ambience of beauty is in the rebels, both Sonny and Paul. This is a similarity they share but the contrast comes in when music uplifts Sonny from his blues or misfortune and gives him a reason to live, Paul does not want to work towards a better life in order to enjoy the art which he loves. The ending in the stories is the surprise element. The difference in the point of view of the characters changes the ending, completely. Sonnys outlook is of hope and the future is bright because of positive thinking while Pauls end is a long tunnel of depression which ends in despair where he gives up his life. In Sonnys Blues, Sonny is a rebel who in his very young days became a drug addict. His brother, the narrator of the story, had not met him for a very long time. The brother wanted to help Sonny to get on with his life. Sonny loved music. He loved to play the piano, it uplifted him. This was his world. It liberated him from his troubles and turbulation of life. Sonny takes his brother to the club where he plays, to make him understand his passion and conviction for music and how much he has suffered. He is now on the path to recovery. After his performance Sonny looks at his brother, nods and takes a sip of the drink sent by his brother for him. This moment describes the understanding which they share and how their relationship grows. In Pauls Case, Paul is a rebel who is in constant trouble at school with his teachers as he has an attitude problem. His defiant manner and his whole attitude was symbolized by his shrug and his flippantly red carnation flower which he wore when he had to appear before his principal and teachers. His relationship with his family, his father is nonexistent. He took Paul out of school and put him to work at a factory, while his job as an usher at Carnegie Hall which acted as his temporary refuge from his life was snatched away from him . Paul too loved music. He loved the ambience of Carnegie hall and even though the symphonies did not mean anything to him it freed some hilarious and potent spirit within him. He felt a sudden zest of life. He loved the good life which he tried to live with the stolen money in New York. He stayed at Waldorf Astoria Hotel, got fancy shoes, shopped at Tiffanys and this was how he wanted to live his life as he describes it as only for a moment, these were his own people, he told himself. However, the difference in the point of view of the main characters changed the end of the stories. Sonny is a recovering drug addict who makes music his source of inspiration to work towards a better future. His family is his support. He makes his brother understand what he has gone through and explains his need to get away from the atmosphere which had pulled him in the dark hole. In Sonnys Blues life is approached with a positive attitude. In Pauls Case, Paul had no reconciliation with his family, when he had to return to Cornelia Street (his home) he did not want to go back. He ends his life rather than face the reality of the situation. He lived in his dream world but had no intention of working for a better life. Hence, we see that the difference of attitude of dealing with problems of the main characters, Sonny and Paul affect the stories. Though the stories are set in different times, the characters and the problems are prevalent in every generation. The main thing is how we deal with them because that is what changes the direction of ones fate.

Managing change Essay Example | Topics and Well Written Essays - 1000 words

Managing change - Essay Example When an organization changes its overall strategy for success, adds or removes a major section or practice. It also occurs when an organization evolves through various life cycles, just like people must successfully evolve through life cycles. â€Å"For organizations to develop, they often must undergo significant change at various points in their development. Thats why the topic of organizational change and development has become widespread in communications about business, organizations, leadership and management† (Organizational Change and Development).There are different types of organizational change, including planned and unplanned, Wide and partial changes of the organization, slow and gradual change, fundamental changes, etc.. Organization-wide change in corporations should involve the Board of Directors. Whether their members are closely involved in the change or not, they should at least be aware of the change project and monitor if the results are being achieved or not. Changes in management can be divided into two categories. One is based on individual change while the other is based on the organization. Normally the organizations won’t change. But the individuals can change. A large project usually associated with lot of individuals. The success of the project depends on the collective efforts of the employees. Even one employee’s negligence can spoil a large project. The individual change management principle lies in the understanding and appreciation of how one person makes a change. I know a person who is working in a tire manufacturing company as a tire builder. Though this fellow don’t have much education he has found out a new way to make use of the scrap rubber materials in the tire manufacturing unit. The company has promoted him as a manger and now he is working on scraps to make it again useful to the company. The new methodology adopted by this fellow has been properly rewarded by the company both of them have

Compare and Contrast Assignment Example | Topics and Well Written Essays - 1000 words

Compare and Contrast - Assignment Example The question is why, despite of many oppositions against it, does discrimination still exist in many cultures of the African countries? Female genital mutilation (FGM) is a controversial international issue on human rights that many people from different cultures, whether they are for or against female circumcision, vary in opinions which come in clash with one another. The World Health Organization (2012) defines female genital mutilation as a procedure that involves partial or total removal of the external female genitalia or any other injury to the female genital organs, whether for cultural, religious or other non-therapeutic reasons. It is often called female circumcision implying the male circumcision as reasonable counterpart for the rite of passage of the masculine gender. However, it differs greatly from male circumcision because the degree of cutting is far more extensive, which human right advocates believe to be inhuman. This is one of many reasons why human rights’ enthusiasts fight against female genital mutilation as it is considered as a violation on the rights of women and children causing gr eat harm rather than being good according to anti-FGM enthusiasts. Focusing on the ill effects of female genital mutilation, according to anti-FGM and pro health movements, it often impairs a woman’s sexual and reproductive functions and can even affect the ability of girls and women to pass urine and menstrual flow normally that often leads to retention and further infection of the genital and pelvic area. This is why WHO have termed the practice a female genital mutilation because universally it mutilates women violating their rights (Royal College of Nursing, 2006). FGM has been a practice that can be traced a thousand years ago and still flourish even on today’s most modern and humanistic times. If it has been deemed as a violation of human rights then the question is why for humanity’s sake it still persists

Blackfish Movie Review Essay Example | Topics and Well Written Essays - 750 words - 1

Blackfish Movie Review - Essay Example In the main, I look for ingenuity and real-life issues in a good documentary film. I expect to see and learn more about nature and understand different societies. Blackfish is one such documentary, which exposes the unkindness man imposes on animals and the plight of wildlife in marine parks as they undergo domestication and training to amuse humans and generate profits. Gabriela Cowperthwaite directs Blackfish, an insightful documentary  that runs for an hour and twenty minutes. The documentary, released in 2013, has a PG-13 rating because it has a mature theme, and distressing and sadistic images.  Eli Despres,  Gabriela Cowperthwaite, and Tim Zimmermann wrote the documentary, which has triggered varied opinions among its viewers. The film is all about the relationship of humans and nature, exemplifying a performing whale Tilikum, which undergoes spiteful treatment in captivity for the sake of human entertainment. The film shows a painful footage of a trainer crushed between two gigantic beasts while a whale drags a trainer repeatedly to the bottom of a pool as he struggles to break out of its grip. More to that, there are scenes of bleeding whales as they are captured and undergo training. In the documentary, there are interviews of a group of former SeaWorld trainers. Their role is to offer a firsthand account of what happens in the marine park. This is beneficial as firsthand information from separate interviewees always provides truthful information. The interviewees detail the capturing process, which is horrendous and bound to set a bad feeling on a person’s gut. Seeing the tight detention and complete darkness the orcas stay in is also heartbreaking. Even so, one has to watch the wrongful separation of mother and child, to understand the level of cruelty in the film. Tilikum killed Dawn Brancheau, one of the trainers and a main person in the film. This betrays the statistic widely held in the society that there are no deaths resulting from

Industry Analysis: Soft Drinks

Industry Analysis: Soft Drinks Submitted by:- Prof. K G SahadevanRishi Singh Tuhin Kanti Mondal Sunita Seetharam Contents Disclaimer Contents Table of Figures Executive Summary Introduction Market Analysis Market characteristics and major players Market characteristics and major players Market analysis Consumer Behaviour Porter’s Five Forces Conclusion Reference Table of Figures Figure 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Figure 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Figure 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Figure 4†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Figure 5†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Figure 6†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Figure 7†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Figure 8†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Figure 9†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Figure 10..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.8 Figure 11..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Figure 12..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Executive Summary The soft drinks industry includes carbonated as well as the non-carbonated drinks. The industry leaders are Coca-Cola and Pepsi. This industry is unique in the sense that the product is bought primarily for the brand image of the company rather that the utility of the product. The purpose of a carbonated drink can well be served by a glass of water or lemonade. The companies strive to capture market share through extensive advertising and branding. The carbonated drinks were perceived as a health concern so the companies introduced non carbonated drinks like juices. The firms in this industry exercise tight control over the suppliers and compete on price to get customers. The industry is very competitive and makes it very difficult for a small player to exist. The bigger firms have an advantage due to economies of scale. Introduction Soft drink industry has been a successful growth for a long time. In recent years, the sales of basic soft drinks have been depreciated highly due to increment of health awareness, change in consumer behaviour towards other varieties of soft drinks etc. But all over the changes have been directed net positive increment in sales due affinity of consumers towards juice and bottled drinking and mineral water. The big players of original soft drinks like Coke, Pepsico etc. are acquiring or diversifying their products toward juice and mineral water industry. They are doing product extension as well (ex. Diet Pepsi, Coke Zero etc.) to remain competitive in the market. The definition of classic soft drink can be expressed as follows: Sometimes soft drink may contain alcohol but the within the limit of 0.5%. The carbonated water is made in two ways. It is either using soda siphon or by home carbonation system. The latter one is made by putting dry ice on water. In modern industry, carbondioxide is used instead of dry ice. The carbondioxide is pressured and mixed with water with high pressure. The type of soft drinks decide the addition of colour and customised flavours which distinggishes one from another. The soft drinks can be categories in the following way: Figure 3 Classification of Soft Drinks Market Analysis The market volume of soft drink industry in India in 2013 was 11,755 liters, showing a growth of 170% compared to 4369 liters in 2008. As far as predicted growth rate is concerned, market is showing around 19% growth annually. For product wise analysis, it shows that 20% annual growth rate for next year five in bottled water while the carbonated drink shows. The same figure for juice is 21%. Interestingly, the annual growth rate of carbonated drink is only 10%. This increment will come from mostly due to penetration in rural market while there is considerable decrement in sales in urban area. But if we put the percentage growth, then juice shows more than 100% growth. Market characteristics and major players The soft drink industry market can be analysed using three economic factors. These are market size, growth rate and overall profitability. As compared to hard drink, soft drink contains a share of around 48% in no-alcoholic industry. But the as discussed earlier, the market of carbonated soft drink is shrinking due to the awareness of people for their health. Figure 6 Change in consumer behaviour toward non-alcoholic drinks The above graph is an example that how the consumer’s mindset has been changed from taste to health. It is to observe that sport drinks and bottled water have seen around 40% of growth whereas packet juice along with carbonated soft drink have faced a sharp decline even upto 20%. For example, if the sales of the largest leader is considered then a tentative area-wise sales’ trend is as follows: Figure 7 year-wise change in sales of Coke in different areas From the chart it is evident the increment in sales in year 2010 and 2011 were a world-wide event. But in a growing world like Europe and North America, the sales of Coke is decreasing for last two years. In other side, Pacific and Latin America are showing positive % change of sales over previous year. This discrepancy between growing world and grown world is mostly due to difference in level of education, crave of foreign money by growing world, socio-political difference. Evidently, the soft drink companies are depending mostly on third world market for increment of sales of their original products. Market characteristics and major players The driver for most downstream operations in the soft drink industry is the syrup production. Thus, the CSD industry is largely dependent on the syrup producer. The product life cycle for soft drinks moves as follows: Figure 8 Soft Drinks Industry Supply Chain Market analysis The top three brands in the soft drink industry had a 35 percent share of the market in 2011, According to the latest report from IBIS World. This industry is fiercely competitive. Small companies must conduct soft drink market research competitor analysis to know their current positions in the marketplace. These types of data help small organizations know which strategies are best for their products. Soft drink producers or distributors are not just competing with other soft drink manufacturers. They also must consider competitors in the functional soft drink sector, which includes sports drinks and health-oriented drinks. Figure 9 Soft Drinks industry market share Despite being the world’s two weakest performing regions in 2008, Western Europe and North America continue to hold the maximum revenue for soft drinks industry in the world. Together, they account for over half the total sales of the industry. This shows one of the major strategic problems faced by soft drinks companies globally – while second and third tier markets are showing a steeper growth curve in terms of revenue, their total market share remains small relative to developed markets. Figure 10 Soft Drinks by region Critically, the industry needs to continue investments in high-yield regions of the developed nations and at the same time strengthen their foothold in the emerging market economies. This poses a huge challenge at the time of adverse macroeconomic conditions. Consumer Behaviour Global consumption of soft drinks is said to be rising by around 7% a year, much faster than the growth rate of many other industries. Consumer behaviour for soft drinks is largely volatile and there is very little brand loyalty to be found among consumers. But despite the choices given, a section of consumers tend to stick to one particular choice of CSD. The reason for this has less to do with taste, and more to do with subtle and careful marketing on the part of soft drink makers. The choice of a soda is as much about who you are as what you want to drink. Soda makers calibrate every aspect of their marketing- from their packaging, to their slogans, to the music that plays over their commercials- to create an identity around their products. Porter’s Five Forces Figure 11 Performance of Coke and Pepsi USD $ in millions The above chart shows the quarterly performance of the two biggest companies in this industry. It is evident from this chart that the revenue of Coca-Cola is much lesser than Pepsi, however the former has higher net income. The scale of the revenue generated by these companies gives a glimpse of the huge market. However a new entrant would find it very difficult to enter the market due to the high market share captured by these two companies. The large difference between the revenues and the net income shows the magnitude of the costs involved. Figure 12 Financial Analysis The increasing debt to equity ratio indicates that the biggest players are changing their funding profiles. This would be very difficult for a new firm to replicate. Conclusion From the above analysis, we found that the there was a huge change in the trend of sales of product in Soft Drink industry. We have seen that there were huge sales of traditional soft drinks earlier. But eventually the sales decreased due to rise in consciousness of people about health and increment in number of people suffering from different diseases and obesity which was partially caused by those drink. Big manufacturing companies are doing product extension in energy drink, juice etc or doing product diversification like Chips, snacks etc. The industry has strong entry barriers and the suppliers do not hold much control. The buyers however are very price sensitive and are brand loyal till other factors like taste, content etc. remain constant. References Seth, P. (02.10.2008.). slideshare. In Soft Drink Industry. Retrieved Feb 10, 2015, from http://www.slideshare.net/sethaphat/soft-drink-industry-presentation. Anonymous. (n.d.). sbtdc. In How to conduct an Industry Analysis. Retrieved Feb 10, 2015, from http://www.sbtdc.org/pdf/industry_analysis.pdf. Anonymous. (n.d.). changeabsolutions. In A Guide To Soft Drink Industry. Retrieved Feb 10, 2015, from http://changelabsolutions.org/sites/default/files/ChangeLab-Beverage_Industry_Report-FINAL_%28CLS-20120530%29_201109.pdf. Karimi, S. (n.d.). ehow. In How To Write An Industry Analysis. Retrieved Feb 10, 2015, from http://www.ehow.com/how_4811458_write-industry-analysis.html. Abraham, S. (n.d.). writing.uscb. In How To Do An Industry And Competitive Analysis. Retrieved Feb 10, 2015, from http://www.writing.ucsb.edu/faculty/holms/109EC__industry.pdf. 1 | Page Maximal versus Submaximal Oxygen Consumption | Results Maximal versus Submaximal Oxygen Consumption | Results Bree Dela Rosa Results       Table 1.   Estimated VO2 max versus the measured VO2 max of a 28-year-old male college student performing a YMCA Cycle Test. Watts Heart Rate (HR) Estimated VO2 Max Measured VO2 Max Stage 1 50 82 Stage 2 100 103 Stage 3 125 115 Stage 4 Stage 5 Stage 6 Stage 7 Stage8 Stage 9 150 200 250 300 350 400 131 142 156 167 173 180 35.7 ml/kg/min 52.1 ml/kg/min *HR = Heart Rate; VO2 = Oxygen Consumption Male participants predicted VO2 max is 35.7 ml/kg/min and the observed value is 52.1 ml/kg/min. The predicted value was statistically not significant from the observed value, 16 ml/kg/min. Questions   Was the estimated VO2max from the submaximal exercise significantly (more than 5 ml/kg/min) different from the measured at the end of the max test? What are some possible reasons for the difference? The estimated VO2 max from the submaximal test was 35.7 ml/kg/min, and the measured VO2 max was 52.1 ml/kg/min on the gold standard, and it is statistically not significant from the estimated VO2 value of 16.4 ml/kg/min. One possible reason can mean that the predicted heart rate during the test, 180 beats per minute, was not near the actual max heart rate of 192 beats per minute. Are there any assumptions that you are familiar of that you think that they have been or have not been met during the submaximal exercise test? One assumption that was not met during the submaximal is that the male college students steady state heart rate was not measured during the test at each exercise work rate after three-minute increments. Also, the difference between the actual heart rate of 192 beats per minute and 180 beats per minute is not minimal. Lastly, I was not aware if the participant took any medication, consumed high caffeine such as coffee or soda, was ill, and possibly stressed within the last week which may have altered his heart rate. Some assumptions that were met during the submaximal test were that there was a linear relationship between heart rate and work rate. The mechanical efficiency is the same for everyone because the participant was biking normally with his arms. What are the reasons that you might choose a submaximal exercise test over a maximal exercise test and vice versa? Provide at least three advantages and disadvantages. A submaximal and maximal test can be performed on either a treadmill or a cycle ergometer. A treadmill test is used to the exam for either running or walking, which requires no experience for participants. Be sure to consider your limitations as well. For example, if you recently suffered a heart attack and are obese, this may not be an option for you, and you must get cleared by your primary care provider. A cycle ergometer is one of the more common tests that individuals use that requires no specialized training at all, and the activity is not weight bearing. However, you need someone to administer the test for you. Submaximal tests will help indicate the level of oxygen consumption, the measure of aerobic fitness, and the record of your heart rate response during bouts of an exercise. As intensity increases, your heart rate will increase as well. According to ACE (American Council of Exercise), one single session of exercise can provide an excellent representation to indicate your current state of fitness without the use of expensive equipment or technology. Also, the submaximal test can track your progress over time through a consistent workout program. This inexpensive test is prescribed most commonly by clinicians to help diagnose cardiovascular disease (CAD). If you want to calculate, your maximal heart rate, use the formula 220 Age. Some disadvantages are that the small measurement can allow discrepancies in the results. A maximal test would be used to measure the direct oxygen consumption and maximum heart rate and the amount of carbon dioxide you expend during the test. Also, your heart rate and blood pressure are being monitored by a technician or by an exercise physiologist, and sometimes a physician to supervise. One disadvantage to this test that it is the high cost of each test, time-consuming, and is used correctly to measure aerobic power in athletes. Which one do you think is more applicable to a clinical population and why? I would recommend using a submaximal test if an individual or client of mine wants to focus on endurance training. I think the submaximal test would be more applicable to people who suffer from cardiovascular disease and those who are not exposed to exercise that often. It would be more appropriate for the individual to know where he or she stands on the fitness spectrum before going straight into a vigorous activity. I can use a treadmill test to increase the elevation and or a bike test to increase resistance. The speed, on the other hand, remains constant throughout the duration of the test and heart rate is continually monitored after every incremental increase. The submaximal test stops when your heart rate reaches 85 percent of your max heart rate and or you feel like you cannot continue anymore.

Does My Head Looks Big in This?

The novel, ‘Does my head look big in this? ,’ written by Randa Abdel-Fattah the main character had the challenging decision to wear the hijab which came with not only advantages, but disadvantages. Amal was concerned about her appearance and what others’ thoughts. Amal feared being judges by others and she also was concerned that she wouldn’t have the necessary courage to commit to wearing the hijab. Furthermore, she really did not want to have to justify her decision whenever she went out in public.Amal managed these challenges in a mature way by talking to others about her problems. One challenge Amal faced in wearing the hijab is being judged by people (at school). Tia and her friends made nasty racist comments and teased. The manager of the fish and chip shop didn’t allow Amal to be hired because she was wearing the hijab, Amal then doubted or decision on whether it was a good idea to wear the hijab. Judging and comments made Amal feel insecure a nd doubtful about her decision.Another challenge Amal faced to decide whether she was able to stick to her decision. She realised there were many disadvantages in wearing the hijab as a full-timer, having to justify to teasing, racist comments and pressure. â€Å"Mum, maybe I shouldn’t have worn it†¦Maybe I was stupid†¦Where am I going to go now? † Amal cries to her mother after she is rejected for her interest in a job. Once you wear it, there’s no backing out, Amal has many doubts if wearing the hijab was a good decision or not.A challenge that Amal faced was the likelihood of racist comments when she wore the hijab in public. Tia and others in her life were rude and disrespectful towards Amal. Another challenge was having to explain her decision to everyone. Her class thought because Amal was Muslim, she was an impact on the Muslim terrorists. Mr Pearse was thoughtful towards Amal and was always lending a hand if she needed any help. When Amal start ed wearing the hijab at school, everyone stared and thought differently about her.Amal tried to make it clear, that it was her decision, not her parents, especially to Ms Walsh and her Aunt and Uncle. Amal is Australian, and it was her choice to wear the hijab as a full-timer because she thought it respected her religion and beliefs and everyone has the right to make their own choice. Amal’s friends and most of her family, respected her decision and supported her through the tough times. Amal realised she wasn’t wearing it for attention, she was wearing it because it’s what made her feel comfortable about herself and she is proud of it.

Impact of communities of value on growth of information technology

Communities of value may be defined as huge networks between individuals bearing similar interest in value. It is often used about and within groupings in which customers, consumers, and concerned stakeholders are dynamically networking with each other about a given product, service, or brand. Organizations which still adore ancient ways of doing business loathe hearing that individuals are sharing information within themselves. Such firms prefer ‘talking’ more than online communication.Basically, organizations that enjoy fooling consumers will attempt to sabotage and drain any attempt of sharing information within a given socio-economic community of value. It is certain that such companies have to change and embrace information technology fully otherwise they have no option other than to close doors. There are various communities of value. Examples of these communities include; eBay, Napster, Linux, PHP, MySQL, Amazon, Double-Click, Akamai among others. Such communities form by themselves and are found all over the world, wherever online forums are available and regardless of whether concerned companies participate or not.Impact on growth of information technology Communities of value rely on advanced technology. This calls for overhaul of entire information technology. As the communities of value grow both in nature and complexity IT capability is also stretched. Thus need for growth in this industry. Various communities of value need diverse IT options. To tap the collective knowledge of entire network and address common interest of members of these communities calls for innovation in the IT industry. For example, just the other day Web 2. 0 technology developed options that allowed members to connect in ways that were not possible before.Various groups with common interest and value are able to join networks and get involved depending on favored interest. Through advanced IT organizations are able to harness collective value of consumers thus e nhancing customer relationship. In conclusion, communities of value keep on increasing and extending across socio-economic boundaries. Growth of these communities brings in technological demands which can only be addressed through reengineering IT industry. Pressure from communities of value leaves the IT field with one option-dynamic growth.

Declaw Debate essays

Declaw Debate essays The domestic cat has a history unlike most other domestic species, and one that is also comparatively recent. Whereas dogs have been domesticated for at least 10,000 years, cats have only been domesticated for around 5,000 years (Beadle 66). Juliet Clutton-Brock describes the cat as an exploiting captive and a carnivore that enjoys the company of man. Unlike the dog, a manmade species, or a captive animal domesticated for utilitarian purposes, like the elephant, the cat has been said to have domesticated itself (Bradshaw 6). Domestication probably began around 4000 BC, as remains of ancient cats Felis silvestris and Felis chaus were found in the Egyptian tombs of the period. The first tangible evidence of the domestic status cat comes from ancient Egyptian paintings and sculptures dating back to 1600 BC, in which cats are shown eating and hunting with man (Bradshaw 6). From about 1450 BCE onwards, images of cats in domestic settings became increasingly common in Theban tombs, and it is likely that these animals were fully domesticated. The cats are usually illustrated sitting, often tethered, under the chairs of the tomb owners wives, where they are shown eating fish, gnawing bones, or playing with other household pets (Bateson 182). Theories of domestication are varied, but it is known that the economy of Egypt at the time was based primarily on grain, and cats with their ability to control outbreaks of mice and rats, must have earned at least some encouragement from the people (Bradshaw 6). In this way, cats began to be tolerated and then encouraged around the Egyptians granaries and homes, establishing populations of urban cats that some theorize began to become more and more dependent on humans for food and shelter (Bateson 182). Others insist that the encouragement from Egyptians resulted only in a commensal relationship, at which cats began to domesticate themselves (Bra...

The Growing Prevalence Of Obesity Among Older Adults Term Paper

The Growing Prevalence Of Obesity Among Older Adults Term Paper The Growing Prevalence Of Obesity Among Older Adults – Term Paper Example SUMMARY: THE GROWING PREVALENCE OF OBESITY AMONG OLDER ADULTS First Middle initial and Number and Name February 23, 2012The article â€Å"Weighty concerns: The growing prevalence of obesity among older adults† by Houston, Nicklas and Zizza aims to provide evidence-based recommendations to food and nutrition practitioners to help them provide safe and effective weight management programs to community-dwelling obese older adults.Weight management in older adults is difficult because of the risks associated with increased body mass index and the potentially harmful effects of weight loss which include adverse effects on bones and muscles. The authors recommend a diet consisting of a reduction of 500 to 750 kcal per day resulting in a weekly weight loss of about 1 to 1.5 lb. I agree with this recommendation as diets that restrict energy intake to less than 800 kcal per day may result in health complications (Graham 2006). The authors also highlight the need to include multi-vitami ns, mineral supplements and proteins in the diet. The authors recommend using individually tailored weight loss programs for older adults, after carefully considering their co-morbid conditions, level of physical activity, potential effects on muscle mass and bone density and diet recommendations. I believe that this is of prime importance as individually tailored programs to improve muscle strength and balance have been proved to reduce falls in older adults (Agency for Health Research and Quality 2002).Providers need to be cautious while using medications like orlistat and aggressive treatments like bariatric surgery. Orlistat is known to decrease the absorption of dietary triglycerides thereby inhibiting the absorption of fat-soluble vitamins and nutrients. Bariatric surgery is another risky course of treatment. I strongly agree with the authors in that these treatment modalities should be used in patients with high BMI and severe co-morbidities only after weight loss goals throu gh lifestyle changes have failed. It is also extremely important to inform patients about potential side-effects and lack of long term safety data (Brethauer, Kashyap & Schauer 2010). In conclusion, weight management in obese older adults is a challenging task. In light of the growing obesity issue among older adults and the challenges pertaining to treatment modalities, food and nutrition experts have an important role in guiding and managing the weight of older adults.BibliographyAgency for Health Research and Quality. â€Å" Physical Activity and Older Americans: Benefits and Strategies.† Centers for Disease Control. (2002). ahrq.gov/ppip/activity.htmBrethauer, Stacy, Sangeeta Kashyap, and Philip Schauer. â€Å"Obesity†. Cleveland Clinic. (2010). clevelandclinicmeded.com/medicalpubs/diseasemanagement/endocrinology/obesity/Graham, Lisa. â€Å"Joint Position Statement on Obesity in Older Adults.† American Family Physician. (2006). aafp.org/afp/2006/0601/p207 4.html

Thames Water Case Study Essay Example | Topics and Well Written Essays - 1750 words - 1

Thames Water Case Study - Essay Example As regards the second, Thames’ decision to let employees go and its failure to keep wages stable in real terms, means that it does not regard its employees as stakeholders. Thames is failing to uphold both its corporate social responsibility and to define employees as stakeholders is not a sustainable situation. Certainly, the company is reporting profits at the moment, probably due to the fact that there is no substitute threat to their product but, in the long-run, the company will loose out and its profits will decline. It is extremely important that Thames redefine its employees as primary stakeholders and, directly connected to this, adopt a corporate social responsibility framework. Through a review of the theory on employees as stakeholders and the relation of corporate social responsibility to the stated, this research shall illustrate that there is an immediate connection between corporate social responsibility and the acceptance and treatment of employees as stakeholders, on the one hand, and between these two and corporate success on the other. Corporate social responsibility refers to the level of an organizations involvement in the improvement of the quality of life of its community, and its acceptance of the fact that it has an important role in improving quality of life (Margolis and Walsh, 2003). Even though there is no precise definition for quality of community life,’ since it is dependent on many factors, such as socio-political climate, the state of the economy, the type of industry attempting to identify the problems, and location of the business, among others, the fact is that it refers to the degree to which an organisation gives back to the community and regards itself as part of the community (Carroll, 1999; Margolis and Walsh, 2003). Corporate social responsibility is founded upon an organisation’s understanding of the social issues which

Pharmaceuticals and Job Lock-Out Assignment Example | Topics and Well Written Essays - 1250 words

Pharmaceuticals and Job Lock-Out - Assignment Example Also, cost of health care is projected to rise from the current $2.1 trillion yearly to $4 trillion in the next 10 years (Callahan, 2008). These escalating costs are significant contributors to the rising number of uninsured people. Business entities are finding it difficult to cater for their employees’ health benefits. The current statistics show that about 61% of employers afford to pay for their employees insurance as compared to a decade ago which was about 70%. Also, employers that give their employees the health benefits are using co-payments and deductibles as a means of reducing their expenses thus forces employees to pay more. The uninsured lot that is about 15% is at a risk of both health-wise and financially. Nevertheless, the high health cost currently threatens everyone, even those in Medicaid and Medicare programs (Callahan, 2008). Hitherto, though there is great awareness among people on the risks of rising costs, this problem has not compelled the attention of the public, media or presidents with the pressure of the uninsured (this is true irrespective of the recent opinions polls showing its rising popularity). There are quite developments of strategies to achieve universal care, but not much has been done in cost control since it is implicitly unpopular. This is the case since by controlling the costs, it means others will have to give something up and agree to something different (Callahan, 2008). Pharmaceuticals play a major role in providing medical resources for cure, treatment and prevention. Patents rights and rights to intellectual property develop obstacles to competition and manipulate pricing. There are some recent policies that try to limit access to certain types of pharmaceuticals. One of such policy is proposed by the Obama administration. The policy restricts the range of insurance plan on the various drug classes. This proposed policy is receiving strong opposition from both drug companies and patient